We will always take the initiative in our thinking and action. Each of us will proactively utilize our intelligence, execution capability and persistence to solve problems.

We will always think and act logically, making use of cutting edge management theories. We will analyze problems to the highest level of detail practical in proposing solutions.

Through the habit and discipline of developing and thoroughly executing detailed workplans, we will always perform at a speed faster than the industry average.

Our daily activities must always produce concrete results (output). Output includes not only final economic results such as sales and profits, but also daily reports, analyses, manuals, improvement plans, etc. which when shared lead to improved organizational behavior.