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Became the first in Japan to start offering services for buyout funds in 1997. As an independent domestic services provider, contributed to the initiation of the Japanese private equity market. Maintains position as the gold standard in Japan for both investing in private companies as well as exits. Funds served by Advantage Partners have invested in more than 50 businesses totaling over 300 billion yen. Funds served by Advantage Partners also have the ability to syndicate investments and loans to other global institutional investors and banks, enabling pursuit of large scale opportunities if they present themselves.

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■Extensive experience with corporate management skills
Our members possess experience in not only finance and accounting; but also have a broad range of experience in corporate management and consulting. Advantage Partners boasts more than 30 private equity investment professionals, the largest number in Japan, two thirds of whom have backgrounds in management consulting and business operations.

■Contributing not only financial technology but also enhancing business fundamentals.
For Hiramatsu, Icreo, Yayoi, Nihon Kaisui, and Wing Arc Technologies, enterprises which have built and established new businesses, we have enabled the creation of value through improved revenue.

■Equipped with the mindset of both a partner and an owner.
Portfolio company operations are handled by its management while Advantage Partners offers timely support, fully leveraging the vast experience of its network of external experts. Approximately 10 percent of our total investment amount is provided through syndicated investments from our company and staff, ensuring high levels of commitment.

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■Concrete management support
We promote management that doesn’t rely simply on introducing other companies’ best practices, cutting costs, or reducing headcount. We offer new business plans for improved efficiency, increase sales and revenue based on enhanced marketing strategies, and initiate innovation organizational structures that promote employee involvement. We also promote strategic alliances and acquisitions in order to rapidly reform a company’s business domain.

■Personnel support through the appointment of managers with leadership and business enhancement abilities
Bringing in external personnel for necessary management positions Implementation of objective and fair personnel evaluation systems

■Financial support
Providing necessary funds for business expansion. Procurement of loans from financial institutions based on cash flow. Approximately 10 percent of our total investment amount is provided through syndicated investments from our company and staff, ensuring high levels of commitment.

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